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Can Ghanaian football be more marketable?

What is the current state of Ghanaian football?

Football, or soccer, is the most watched and loved sport in the world. And Ghanaian football is the most talked about topic in the sporting sector. But our teams are a far cry from the glory days of yesteryear; while the league has had more than a few unfortunate and chaotic incidents marring its name and also besmirching the good image we have built over time. One of the underlying factors behind this; is the undeniable fact that Ghanaian football is not a largely marketable brand; thereby affecting potential revenue streams.

This can, however, be reversed; as seen by the overwhelming success of the Premier League in England over a generation; and also recently in the Chinese Super League. All in all, here are a few ways the brand; image and quality of football in Ghana can be improved.

Jamie says… Ghanaian football can benefit from

Accra Hearts of Oak have recently agreed; for Umbro to become their official kit sponsors (image courtesy of graphic.com.gh)

In conclusion…

A cross-section of fans of Accra Hearts of Oak; one of the most supported clubs in Ghanaian football. (image courtesy of ghanasportsonline.com)

Given these points; the major stakeholders in Ghanaian football; namely the Ghana Football Association (GFA), the Premier League Board (PLB), and the Ghanaian League Clubs Association (GHALCA) all need to agree on a framework; which allows for them collectively and also individually to have a more marketable presence. Moreover, this should be done in relation to the general vision and long-term goals of the nation; so as to then tie in with other sectors in Ghana; for instance, the tourism and health sectors, to become a more wholesome package for the consumer.

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